We’re proud that our brand is recognised and trusted across world cycling.
For well over a century, our products have been at the forefront of cycling design and engineering, helping manufacturers and cyclists continually push the boundaries of performance.
Our reputation has been built on innovative engineering excellence, which runs through the heart of our brand and our culture. This ensures that today’s cycling manufacturers, teams and riders perform better tomorrow.
In 2018, our famous numbered decals are recognised across the world as a marque of quality and prestige on many types of bike, as well as other products, including ice skates and sports cars.
Innovation remains our driving force to ensure we keep cycling manufacturers and their riders at the front of the peloton.