News & Events

Monday 12th October 2015

May the Force of steel be with you…

Celebrity endorsement is great for any brand, so we were delighted to hear that Harrison Ford is a fan of steel.

The Hollywood star, recently in the UK filming the new Star Wars film, was snapped taking his Genesis Croix De Fer for a spin around London.

And only last month, he took personal delivery of a new Reynolds / Croix De Fer frame from Helen’s Bikes in Santa Monica and was more than happy to show off his new purchase.


Harrison-Ford-Reynolds-753 Harrison Ford takes delivery of his brand new Genesis Croix De Fer frame made from Reynolds 725.

The Croix De Fer is a firm favourite with cyclists of all levels and needs little introduction. Its legend was firmly established in 2010 when Vin Cox rode it around the world and broke the Guinness World Record for the fastest time.

Now that inter-galactic hero Harrison Ford has shown his love for the 725 steel frame, the Croix De Fer really is a ‘force’ to be reckoned with.

Image courtesy of @GenesisBikesUK


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